Trainer
John Leech
Trainer, in-person delivery
John has worked in eCommerce and digital strategy for 25 years. He was eCommerce and Web Director at Lenovo International, built and managed a European eCommerce business, and now advises businesses on strategy and AI adoption with WSI Business Builders and Elemental AI. He delivers Karv Training's in-person workshops in Ireland alongside Padraig.
John has spent his career in the middle of technology shifts: the web, eCommerce, cloud, mobile and now AI. He ran eCommerce and web for Lenovo International, then built and managed his own European eCommerce business, so he knows the field as an owner as well as a consultant. With WSI Business Builders he works with retailers, B2B firms and new brands on strategy, starting with an analysis of the business before choosing any tactics.
His rule for AI is the one he has applied to every shift before it: people first, process second, technology third. In 2025 he and his WSI colleagues surveyed more than 600 SME leaders on AI adoption and found the same pattern he sees with clients, with plenty of noise and the simple opportunities missed. Article 4 asks an organisation the questions he starts with: which tools are in use, what problem each one solves, and what the people using them need to know.
He is a non-executive director, a public speaker and a member of Drogheda Toastmasters.
Background
- 25 years in eCommerce and digital marketing strategy
- Former eCommerce and Web Director, Lenovo International
- Built and managed a European eCommerce business
- Business strategy consultant, WSI Business Builders
- AI consultant, Elemental AI
- Author of The AI Reality Check, a 2025 report on AI adoption drawn from over 600 SME leaders
- Non-executive director and public speaker
Courses delivered
Insights by John.
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